Watch a real Nutaan call
AI Cart Recovery for Shopify — WhatsApp & Calls That Actually Ask Why
Nutaan follows up every abandoned Shopify checkout on WhatsApp or a real phone call, answers the question that stopped the shopper, and sends them back to your own checkout.
How AI Abandoned Cart Recovery Calls Work on Shopify
Which abandoned carts qualify for a call or a message, what the conversation covers, how the recovery link rebuilds the cart on your checkout, and how to read the numbers it reports back.
What you can do with it
Follow up while it still matters
The first message goes out inside the window you set — typically under two hours — because a cart left this morning is a different conversation from one left last week.
Answer the actual objection
Shipping cost, delivery date, size, whether the return policy is real. The AI answers from your live catalogue and policies instead of sending another generic reminder.
Call the carts worth calling
High-value carts get a phone call rather than a message. You set the threshold, so a large cart is treated differently from a small one.
Offer a code only when it is needed
A discount is generated per cart and only on the rules you set — so you are not handing margin to shoppers who would have come back anyway.
Stop on its own
Recovery halts the moment the order is placed, the shopper opts out, or your message cap is reached. No one gets chased twice.
Show its work
Every cart shows what was sent, on which channel, which code was issued and what happened next — so you can judge the workflow on evidence.
How the workflow runs
Shopify hands over the cart
The app install gives Nutaan read access to checkouts. An abandoned checkout arrives with its items, value, currency and whatever contact details the shopper gave.
The cart is scored, not just queued
Value, items and whether a phone number exists decide what happens next. Carts without a reachable contact are counted but never chased.
A message or a call goes out
Inside your window, on the channel you allow for that band. The opening line references the actual items, not “your cart”.
The shopper replies and gets a real answer
Questions on delivery, sizing, stock and returns are answered from your live catalogue. Anything outside that is handed to your team.
They go back to your checkout
The link returns them to your own Shopify checkout with the cart intact, plus a code if your rules issued one. Payment never leaves Shopify.
It stops and reports
Recovery ends on purchase, opt-out or your cap. The console shows every cart, every message and what it produced.
What you actually see
Real screens from a live store. The shop’s name and product titles are masked; the figures are not.
Why abandoned carts are worth a conversation
A cart is the strongest buying signal a store gets short of an order. The shopper chose the item, picked a size, and started checkout. Whatever stopped them — a shipping cost they did not expect, a delivery date they needed to check, a size they were unsure about — is usually a question, not a refusal.
The standard answer is a sequence of reminder emails. They work on the shoppers who were going to return anyway, and they do nothing for the ones with a question, because an email cannot answer it. A conversation can.
What an AI recovery call actually does
The AI calls or messages with the cart in front of it. It knows the items, the value, your delivery options and your return policy, so when the shopper says “I was not sure it would arrive before Friday”, it answers with your real delivery window instead of a template.
If the shopper is not interested, the call ends politely and that cart is closed. If they are, they get a link back to your own Shopify checkout with everything still in the bag. Nothing about the payment changes — the order is placed on Shopify, by them.
Where it fits next to email
Recovery calling is not a replacement for your Shopify or Klaviyo abandoned-cart emails. It is the layer on the carts those emails do not reach: the ones worth more than the cost of a call, the ones whose owner asked a question, and the ones in markets where WhatsApp is simply the channel people answer.
Run them together. Let email take the long tail, and let a conversation take the carts where the margin justifies one.
Judge it on the console, not the pitch
The abandoned carts page shows carts followed, messages sent, codes issued, value left in carts and value recovered over 30 days, with every individual cart listed and its history attached.
That is deliberately an uncomfortable screen to look at when a programme is not working: if messages went out and nothing came back, it says so. Set the workflow, give it a real window, and read the numbers it reports.
By market
United States
Higher-value checkouts make the call worth placing. A phone call on a $400 cart pays for itself at a recovery rate a message would never justify, so the usual split is calls above your average order value and WhatsApp or email below it.
United Kingdom
Selected high-margin brands and permission-ready pilots. Marketing contact rules are strict and worth respecting: run it where the opt-in was captured properly at checkout, start with the carts where margin covers a real conversation, and keep the audit trail the console gives you.
India
Recovery and COD operations belong together. The same call that brings a shopper back can confirm a cash-on-delivery order before it ships — and for many Indian stores the return-to-origin saved is worth more than the cart recovered.
What it costs
Nutaan calls
From ₹6/minDrops to ₹4/min past 1,000 minutes a month and as low as ₹3/min at volume. Billed by the second, so a 40-second recovery call costs 40 seconds.
WhatsApp messages
Meta charges per conversationRecovery messages are marketing-category conversations billed by Meta at a per-country rate, charged to your own WhatsApp Business account. Nutaan does not mark this up.
Nutaan platform
No per-seat feeYou start free with ₹100 welcome credits. There is no charge per store, per cart or per recovered order.
Discounts you issue
Your marginThe largest real cost of most recovery programmes. Rules that issue a code only to carts that need one usually matter more than the messaging spend.
Full breakdown on the pricing page.
Before you switch it on
A configured recovery workflow — not a switch
Cart recovery calling is not something that turns itself on with the app. It runs on its own workflow: which carts qualify, how long to wait, which channel each value band gets, whether a code is issued and at what level, how many messages a cart may receive, and when to stop.
That configuration is the difference between a programme that earns its keep and one that burns goodwill. Nutaan ships sensible defaults and the console shows what each rule did, but the rules are yours to set before the first message goes out.
Consent and contactability
You can only message a shopper who gave you a contact and the permission to use it. WhatsApp recovery needs a number captured at checkout and a marketing opt-in that holds up in your market; recovery calls need the same.
Carts with no phone number are counted in the console but never contacted, and an opt-out stops everything for that shopper immediately. In the UK and the EU this is the whole ballgame — see the market notes below.
What it does not do
It does not move your checkout, hold card details, or place the order for the shopper. It brings them back to your Shopify checkout and stops there.
It does not promise a recovery rate. Results depend on your traffic, your margin, your offer and how fast you follow up — and the console reports what actually happened rather than an estimate.
Frequently asked questions
What is abandoned cart recovery on Shopify?
Following up shoppers who started checkout and did not finish, to bring them back to complete the order. Shopify can send reminder emails; Nutaan adds a WhatsApp message or a real phone call that answers whatever stopped them and links back to your own checkout.
Does the AI actually phone the shopper?
Yes, on the carts you set it to call — usually the higher-value ones, where a call is worth more than a message. It speaks in the shopper’s language, answers from your live catalogue, and ends politely if they are not interested.
How quickly does the follow-up happen?
Inside the window you configure, typically under two hours. The sooner the better: a cart left this morning is a far warmer conversation than one left last week.
Do I have to give a discount?
No. A code is issued per cart and only on the rules you set, so you can run recovery with no discount at all, or reserve one for carts above a certain value or on a second attempt.
What does it cost?
Calls start at ₹6/min and fall to ₹3/min at volume, billed by the second. WhatsApp messages are billed by Meta per marketing conversation at your country rate, on your own account, with no Nutaan markup. There is no per-seat or per-cart platform fee.
Is it allowed to message or call people who abandoned a cart?
Only where they gave you the contact and the permission to use it for marketing. Carts with no phone number are never contacted, opt-outs stop everything immediately, and the console keeps the record. In the UK and EU, run it where the opt-in was captured properly at checkout.
Can I switch it on and leave it?
Recovery calling runs on its own configured workflow — which carts qualify, the wait, the channel per value band, the discount rules and the message cap. Defaults ship with it, but set the rules for your store before the first message goes out.
Does checkout move off Shopify?
No. The recovery link returns the shopper to your own Shopify checkout with the cart intact. Nutaan never holds payment details and never places the order on their behalf.
Read next
Eligibility, what the call sounds like, and how the recovery link returns a shopper to your checkout.
Nutaan Commerce →The wider product: assistant, orders, COD verification and returns for Shopify and WooCommerce.
AI shopping assistant for Shopify →Answering product questions before the cart is abandoned in the first place.
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