Sarvam’s Indian-language models are coming to Nutaan
We have partnered with Sarvam AI, who build speech and language models for Indian languages first rather than as an adaptation of English ones. It closes the gap our own callers hit most often: an agent that handles clean Hindi well, Marathi passably, and an accent from two districts over not at all.
- Recognition trained on Indian speech instead of adapted to it. The difference shows up in names, numbers and places — which is precisely what a booking or a captured lead depends on getting right.
- Code-switching treated as one sentence rather than two languages. “थोड़ा बताइए ना, कितने का padega” is how people actually talk, and it should not be the thing that breaks the call.
- Voices that carry an Indian accent natively, rather than an English voice pronouncing Hindi words.
- Where it stands: the agreement is signed and the integration is underway — this entry is the announcement, not the release note. Setu and every existing engine keep running unchanged, so nothing you have already built needs to move.
- The same models that make an agent work for a caller in Kolkata make it work for an Indian business selling into Dubai or New Jersey. Bharat first, not Bharat only.
